Farmers needed to get more out of their TV budget. So we not only produced :30 spots, but also created unique ways to stretch those spots beyond traditional media. First, we made our :30 spots into 3 ‘Episodic’ ads. Then we partnered with Hulu to run them over 3 breaks. Because there’s nothing more annoying than seeing the same ad over and over when you’re streaming content.
Recognition: Creativity. AgencySpy. Silvery Addy.
Writer: Myself. Art Director: Erin Costello. CDs: Hobart Birmingham, Perrin Anderson.
Next, we created spots that ran during live golf broadcast, picture-in-picture style, so they seemed to be interacting with the live footage. Insurance and golf. The pinnacle of excitement.
Recognition: The Drum.
And here are the traditional :30s.
Finally, here’s Farmers sponsored golfer Ricky Fowler, playing Ricky Fowler, errr, playing Ricky Fowlers?
